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Computer Training “Reassuringly Expensive�?
The late comedienne Linda Smith once joked, “I love Waitrose – it’s that little bit more expensive.�
It seems that until the recent economic collapse, all of us allegedly believed the view that “It must be good if it costs that much�, or You get what you pay for�. The media re-enforced the view – think of the juicy shots on the M&S ads, with “This is not ordinary food, this is….� On the other hand, the food shops low cost ranges were devoured by spendthrifts but barely noticed by you and me.
In Computer training, expensive companies (surely they’re superior – if you have the money – why else would these companies be market leaders?) acknowledged that colleges exist who’ll teach IT cheaper but be warned, it won’t be as good.
Then a short time passes, the economy is in tatters, and all of a sudden value becomes our mantra! Discerning shoppers limit their trips to Waitrose, and instead discover the delights of Aldi and Lidl. Stockbrokers and their fat cat payouts are frowned upon, and we all look more closely at what we buy.
Have we been fooled by paying higher prices? Look a little closer into the country’s IT training market, and there’s a lot to discover. Just because industry’s crying out for greater numbers of skilled networking professionals and programmers, are we really getting a good deal coughing up over five thousand pounds to get qualified, or are we missing something better? It’s a bit ironic that many computer training providers are preaching one thing whilst practicing another – supplying students with pen and paper methods. Is it reasonable to wade through books when any IT material can be downloaded in this communication age? Is it necessary to drive to training centres, spending more money for our hotel bills to support their overheads? Round the clock Interactive training should be available for me when and where it works best for me – at my convenience, but not at my cost.
With more comprehensive, easier training options around now at a fraction of the cost of these prices, shouldn’t we acknowledge the fact that in terms of electronic learning, value means lower cost for higher quality. A new order is asserting itself in IT training – in marketing terminology, it’s slashed prices for best ever products. In this knowledge hungry world we’re living in, bring it on.
(C) Scott Edwards – www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.
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