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Use Bonuses In Your Affiliate Promotions To Increase Your Conversion Rates
Savvy affiliates have learned that they must compete with other affiliates to get the commission. One of the most popular methods used to convert a potential customer is to offer a bonus as incentive for clicking on the affiliate’s merchant link to make the purchase. But how effective is the strategy, and how easy is it to implement?
Well, it definitely requires some effort on your part if you want to add bonuses to your affiliate promotions. But it generally proves effective. The aim, after all, is to halt the prospect in their tracks and cease their ongoing search for additional information about the product, or a higher-value bonus offer. If your bonus is sufficiently impressive, then you will succeed at this.
But there will always be a tradeoff – the better the bonus you offer, the higher the cost to you to create it in the first place, even if it is just a digital offering. After all, somebody has to do the research to create it (maybe you).
Jeff Czyzewski has tackled the problems faced by affiliates who wish to include bonuses in their promotions. His product is known as ClickBank Bonus Domination. In addition to providing a blueprint for bonus development, his package includes software that can dispense bonuses to customers automatically. It can also be configured to automatically add the customer to your auto responder sequence.
Clearly Jeff would not have gone to the trouble of creating a product like this if he did not feel sure that affiliates would find it highly beneficial. In all likelihood, I believe they will. This is based on my own experience with bonuses and affiliate web sites.
In fact, on each of my web sites which are dedicated to the promotion of a single affiliate marketing product, like on my ClickBank Bonus Domination review page, I employ bonuses to sweeten the deal.
I do this for a very good reason. With affiliate marketing offerings in particular, it is very difficult to get a prospect to buy through your affiliate link. After all, the prospect in all likelihood is an affiliate themselves, and their natural inclination would be to save themselves some money and purchase the product through their own affiliate link.
So the incorporation of bonuses is almost a requirement in this case. This is why, when a product launch takes place and the product targets affiliates, promotions abound with offers of what look to be massive bonuses. However, it is often the case that these bonuses are hyped more than the actual product that is being promoted, and the worth of the bonuses is usually far less than indicated.
Well, knowledgable affiliates will see right through that. So if you ARE to offer a bonus as an incentive, you need to make sure that it really is a compelling one.
One way to do this effectively is to generate a special report that supplements the product that you are promoting. For example, if the product is an AdWords course, you might use your own experience as a PPC marketer to create a special report about how to write ads which tend to draw the eye, and therefore have super high conversions.
You might entitle your report “Ten Efficient Ad Strategies To Skyrocket Your Conversion Rate”. If you also offer proof that your strategies work, you have just supplied the prospect with a compelling reason to buy through your link. Especially if your bonus report is exclusive, and can only be obtained from you.
If you would like to learn more about how you can devise your own bonus offerings, visit my own ClickBank Bonus Domination bonus page, where you will be given the opportunity to discover how I am utilizing this very strategy to promote Jeff Czyzewski’s product.
It is also worth pointing out that when the bonus strategy is applied to the promotion of non affiliate marketing related products, which draw prospects who have no knowledge of affiliate links, the conversion rates can be increased a great deal.
Stephen Carter is a web developer and internet marketer. His ClickBank Bonus Domination critique page at http://www.clickbankbonusdominationreviewed.com/ is an attempt to let others know about some excellent software that facilitates the job of adding bonus incentives to your affiliate marketing efforts.
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